A tale of two LinkedIn requests

Over the weekend (specifically, while I was at SQL Saturday Philadelphia), I received two different LinkedIn connect requests. The two requests were polar opposites, and I thought they were worthwhile writing about in this article.

As a technical professional, I often receive “cold-call” connect requests or emails. I am very wary and picky about with whom I connect; indeed, I’ve written before about spam recruiters. The problem has become so pervasive that I included this note at the top of my LinkedIn profile summary: “If you want to connect with me, please indicate how we’re connected; otherwise, I will ignore or delete your request. I do NOT accept unsolicited connect requests from people I don’t know.”

In my networking presentation, I include a section on “how to break the ice” — that is, how to initiate a networking contact with someone you don’t know. The two requests I received were perfect case studies as to what to do — and what NOT to do.

I’ll start with the one that describes what not to do. I received a “cold-call” connect request from someone who sent me the following note. Keep in mind that I do not know this person.

“I’m always looking to build my network with great people and would be delighted to have you in my network. I hope you’ll consider connecting!”

(name withheld)

If you’ve attended my presentation, or if you’ve downloaded or perused my PowerPoint slides, you’ll know that I include a section of what not to do. This person’s email checked off one of the boxes in that category: brown-nosing/sucking up/kissing up. The message was canned, impersonal, and insincere. Not only that, but she gave absolutely no indication as to how we’re connected or if we have any kind of (business) relationship. She gave me absolutely no reason for me to connect with her. “Wanting to build my network with great people” is NOT a reason for me to connect with you!!! Not only did she not give me a reason to connect, the tone of her message insulted my intelligence. This message is a perfect example of how NOT to establish a networking contact.

(And in case you’re wondering, I deleted this person’s request immediately.)

On the other side of the coin, I received this message from someone who attended my SQL Saturday presentation this past weekend. Again, I did not know this person. However…

“I really enjoyed your presentation on technical writing at SQL Saturday today! The tie challenge was a really interesting way to get the point across. I’d like to stay in touch and maybe pick your brain about tech writing again at some point in the future.”

(name also withheld)

(Note: the “tie challenge” refers to a demo in my presentation. If you haven’t seen my presentation, I’m not telling you what it is. You’ll have to attend to find out! 🙂 )

To the person who wrote this email (if you’re reading this): nice job! The message was sincere, complimentary (“I enjoyed the presentation”), referred to specific things (so I knew she attended my presentation; therefore, we have a connection of some type), and asked to potentially continue a conversation (“maybe pick your brain”). This is a perfect example as to how to initiate contact and break the ice. I was happy to connect with this person, and I did.

(P.S. I might use your message as an example the next time I give my networking presentation!)

If you want to establish a networking contact, you need to be sincere and give the person a reason to connect. Make the person feel valued. This applies to any networking situation, regardless of whether it’s face-to-face or online. Following this guideline will ensure that your networking efforts are much more successful.

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The bane of unsolicited recruiters

If you are a technology professional, chances are you’ve received the emails.  They usually look something like this:

To: Ray_Kim@MyEmail.com*
From: SomeRecruiterIveNeverHeardOf@somecompany.com
Subject: [Some job that doesn’t interest me] located in [some place where I’m not willing to relocate]

Dear job seeker:

I trust you are having a pleasant day!

I came across your profile, and I believe you are a perfect fit for our exciting job opportunity!  We have a position for [some position about which I couldn’t care less] located in [some place where I’m not willing to move].

If you think you are an ideal candidate for this exciting position, please call me immediately at (800) 555-1212!

(* My actual email address is suppressed for reasons I think are obvious.)

To me, these emails are no different from the email spam I receive that says I need to respond to claim $1,000,000 from a bank in Nigeria.  I’ll make this clear: spam is a major pet peeve of mine, and is something I hate passionately.

I came across this link that perfectly sums up why I hate these recruitment tactics.  I recently performed a Google search on “recruiting spam” — and the number of links I saw was overwhelming.

Among other things, I found a link by my friend, James Serra, who wrote this article about low-rate recruiters.  I also recently saw one of his SQL Saturday presentations where he talks about enhancing your career.  (It is an excellent presentation; I recommend it highly.)

In his presentation, James talks about taking risks, and he told stories about how he pulled up stakes to seek lucrative opportunities elsewhere.  Personally, I am not willing to pull up my roots and relocate (having said that, you are not me), but I do understand what he means by taking risks, especially calculated ones.  You need to take risks to get ahead, and you need to step out of your comfort zone.  (This is outside the scope of this article, and is another topic for another time.)

However, it’s one thing for opportunity (where you’d take a risk) to present itself.  It is quite another when a “get rich scheme” crosses your inbox.

I once had a bad experience with a spam recruiter.  He set me up on an interview.  When I asked the company with which I was interviewing, he would only say it was “an insurance company.”  He did not reveal much in the way of information.  I only found out where I was interviewing only hours before I was supposed to interview.  It ended up being for a company where I was not interested in working.  After that experience, I told myself that not only was I never going to work with that recruiter again, I also would never again accept any unsolicited recruiter requests.

A good ethical recruiter will take the time to get to know you, gauge your career interests, get an idea of where you want to go, and respect what you want to do.  A spam recruiter could not care less about any of this.  All they want to do is make a buck, and they are willing to exploit you to do it.

I recently responded to a recruiter in which I apologized for my harsh response.  Like so many unsolicited recruiting emails, he pitched a position outside my geographic interests that did not interest me.  After I responded, he wrote me back to apologize, and he was sincere in his response.  I had made numerous attempts to unsubscribe from his list, to no avail (a fact that I mentioned in my email to him).  He mentioned that he had looked into it, confirmed that there was an issue, and made efforts to correct it.  His efforts actually swayed me.  I wrote back to apologize and to say that I was willing to work with him.  (Legitimate recruiters, take note; efforts like this go a long way.)

(Disclosure: I am not, I repeat, not, actively seeking new employment; I’m happy in my current position.  However, I would also be remiss if I did not consider opportunities that could potentially represent a step up.  See my paragraph above about taking calculated risks.)

Swimming in the candidate pool can be an interesting, exciting, and even rewarding experience.  Just be aware that, within that pool, you might be swimming with sharks.