Selling your business on LinkedIn

Yesterday, I got into a conversation with a friend of mine who told me that he disagreed with me about my LinkedIn networking practices. He, like me, has his own business. He told me why he disagreed with me, and what he told me was very intriguing.

I’ve been using LinkedIn primarily as a networking tool, and I continue to use it as such. That said, LinkedIn can be used for a number of purposes, including one that hadn’t occurred to me — and that reason was why my friend disagreed with me.

“As a small business,” he said (and I’m paraphrasing here), “I don’t have a lot of money to spend on things like marketing and advertising. I read what you wrote about not connecting with someone because she was into sales and you’re not. The thing is, when you own a business, by default, you’re a sales person. It’s great that you’re networking on LinkedIn, but how much are you going to sell to your existing network? You shouldn’t just be connecting with people you already know. What you should be doing is selling your business to people you don’t know. LinkedIn is, essentially, a free advertising tool.”

He definitely has a point. When I was working for an employer, I used LinkedIn primarily as a networking tool, but that narrative changed when I became a business owner. Before, I was looking to maintain contacts as a source of “hive mind” knowledge, public speaking opportunities, and potential job leads in the event that I lost my job (which, I did). Now that I own my own business, I also need to generate leads for my business. LinkedIn can help me do that.

So to my friend, if you’re reading this (which he probably is — he did say that he reads my ‘blog), thank you for that insight. I’ve long said that networking is about building relationships, which it still is. Those relationships also extend to selling your business as well.

My #JobHunt presentation is online #PASSProfDev @PASS_ProfDev @CASSUG_Albany #SQLFamily #ProfessionalDevelopment

If you missed my job hunt presentation, it is now available on YouTube. Click here to view my presentation!

Additionally, my presentation slides can be downloaded from here!

How to (and how NOT to) connect on #LinkedIn

Lately, it seems like I’ve been getting more and more request to connect on LinkedIn. LinkedIn is the go-to social networking tool for connecting with people professionally. Ever since I (1) announced that I was looking for a new job, and (2) announced that I’d started a new LLC, the number of connect requests I’ve been getting has increased.

I had comments on my LinkedIn summary saying that I won’t connect with cold-call LinkedIn requests (and I still won’t, but we’ll get to that in a moment), but I toned the language down after my job hunt kicked into gear.

This isn’t the first time I’ve written about LinkedIn connect requests, but people whom I don’t know or have never heard of still persist in connecting with me. I’ve said it before: networking is about relationships. If you’re trying to establish a network (which is what LinkedIn connect requests are about), you need to establish a relationship.

Yet here I am, once again, writing about this topic, because people still don’t get it. So, here are a few tips about how to (and how NOT to) establish a LinkedIn connection with me.

Things that will establish a connection between me and you

  • You’re a friend or colleague whom I know and trust, and I recognize your name immediately, regardless of whether or not you include an accompanying note.
  • You’re someone whom I invited to connect.
  • You’re an acquaintance whom I don’t know well, but you include a note saying “we worked together at such-and-such place,” or “we were classmates in such-and-such school,” or “I was one of your students at place-where-I taught.”
  • I don’t know you at all, but you include a note saying “we met at SQL Saturday,” or “I enjoyed your presentation,” or “we met at such-and-such place,” or “(a mutual connection) said we should hook up,” and so on, and so on, and so on.

    One of the best examples of this was the following note I received after I spoke at a SQL Saturday. Although I didn’t know her at all, I was happy to connect with her.

    “I really enjoyed your presentation on technical writing at SQL Saturday today! The tie challenge was a really interesting way to get the point across. I’d like to stay in touch and maybe pick your brain about tech writing again at some point in the future.”

    One note that I should add: try to be specific about how we’re connected. Mention where we met, which of my presentations you saw, what you liked (or didn’t like) about my presentation, why our mutual friend said we should connect, and so on. For all I know, you might be stalking my profile, just happen to see a connection on it, and say “so-and-so told me to connect.” If you don’t explain why we’re connecting, that’s not going to cut it. I don’t have any tolerance for BS’ers.
  • You’re a legitimate (key word!) recruiter who actually knows and respects what I’m looking for, and doesn’t blindly send me requests for jobs in which I have absolutely no interest. (See below for the opposite of this.)

I want to point out that, except for the first two bullet points, all of these have something in common: that you include a note telling me who you are and how we’re connected. This is key in establishing a connection.

Things that will make me delete your connect request immediately

These types of requests irritate me to no end, and will nearly guarantee that I will delete your connect request.

  • I have no idea who you are, and you do NOT include any note of any kind telling me who you are.
  • Same as above, even if we’re connected in some way (e.g. same user group, same workplace, same activity, etc.). If we’re connected, and I don’t know you well (or at all), don’t just assume I know who you are and how we’re connected! Tell me who you are!!! Don’t make me work to figure it out!!!
  • Including a note, but making no mention about how we’re related. I recently received a connect request from someone asking me if I was looking to hire developers. My business is a single-person LLC (for now), and I am not looking to hire anyone, at least not yet. Maybe several years from now, when I’m pulling in over a half-million dollars worth of assets and have more work than I can handle, then sure, I might look to hire people. But until that happens, please tell me how we’re connected. I felt bad for the poor guy, but he didn’t give me any reason for me to connect with him, other than “I’m looking for a job.”
  • Kissing my ass. This is something that pisses me off to no end. My number one pet peeve is insulting my intelligence. Doing so guarantees that you will end up on my shit list.

    The most egregious example was a connect request I received that said this:

    “I’m always looking to build my network with great people and would be delighted to have you in my network. I hope you’ll consider connecting!”

    Not only did she try to kiss up to me, she insulted my intelligence. I could not delete her connect request fast enough.
  • Try to talk about a relationship that doesn’t exist. I recently received a request that said this:

    “Thanks in advance for connecting. Tons of value in connecting with other sales professionals.”

    Um, did you actually read my LinkedIn profile?!? Name ONE thing in it that says I am, in any way, interested in sales!!! (Here’s a hint: I’M NOT!!!)
  • I make no secret of the fact that I have a deep contempt for spam recruiters. It is well-known by legitimate recruiters and scores of IT professionals that spam recruiters are radioactive and should be treated as such. If you’re a so-called “recruiter” who doesn’t give a damn about your client, doesn’t try to get to know what I want or am looking for, sends me a job in which I have zero interest, tries to send me a cold-call connect request when I don’t know you, have never heard of you, have no idea who you are, and only cares about how much you get paid and not about your client’s well-being, then don’t even bother trying to contact or connect with me.
  • Trying to sell me something, or push something on me that I either don’t want or don’t care about. Again, this is about establishing relationships. It’s a two-way street. If it’s something that’s only for your benefit, then I don’t want anything to do with you.

In a nutshell, if you’re looking to connect with someone over LinkedIn, always include a note that explains your relationship with that person. I guarantee that you will increase your chances that he or she will connect with you, and your networking experience will go much better.

I am #JobHunting again #Networking #SQLFamily

I just got the word this morning. I was informed that my contract will end at the end of the month.

I did not see this coming. I was blindsided by this.

After an almost three-year run, I am, once again, looking for a job. I enjoyed working in this position, and it was a fun ride while it lasted.

So, I wanted to write this article to post a few thoughts.

  • Let me emphasize that I am NOT taking this personally, and I do not have any ill will toward my (soon to be ex-) employer. I know how the game is played. Right now, my main emotion is getting over the shock of being blindsided by this news. Once I’ve had a chance to collect my thoughts (which is the main purpose of this very article), I should be okay. To their credit, my employer and client have reached out to me and offered their willingness to help me out. It is entirely possible that I may remain with the company handling my contract, but we’ll see what happens.
  • The secondary purpose of this article is to shake the networking tree. If anyone knows of anything (per the guidelines below — keep reading), feel free to reach out to me.
  • In terms of what type of position I’m seeking, I’m probably best-suited for a role in business or data analysis, technical writing, or technical training. I’m pretty far removed from my days as a developer, but I will not rule it out.
  • In terms of positions that do not interest me, I have no interest in sales or helpdesk call positions. That said, if necessary, I would be open to any temporary position to hold me over, regardless of whether I’m interested in it or not.
  • I want to remain local to the Albany, NY area. That said, I am open to remote/telecommuting positions (which seems to be just about all tech positions these days).
  • In regards to what industries interest me, I would be willing to work for almost any industry, but the one that interests me the most is academia.
  • If you are connected with me on LinkedIn, please consider writing me a recommendation. If I am able to do so, I will reciprocate. Additionally, please let me know if you’re willing to serve as a reference, and if so, send me your contact information where you would be willing to be contacted by any of my potential employers.

I’ve worked a wonderful position for the past three years, and as I sit to think about it, I realize that I’ve been spoiled during this time. I’m saddened to be leaving this position, but I’m also excited to see what the next chapter of my professional life brings.

No cold calls!!!

This is something that is one of my biggest pet peeves. I’ve written about this before. Because it keeps happening, I’m writing about this again.

I often get requests to connect from people I don’t know. I will only connect with people with whom I have some kind of established relationship. It’s so bad that I put this note prominently at the top of my LinkedIn profile.

If you want to connect with me, please indicate how we’re connected; otherwise, I will ignore or delete your request. I do NOT accept unsolicited connect requests from people I don’t know.

I especially hold a strong contempt for spam recruiters. For starters, I once had a bad experience with a spam recruiter. There are also many documented cases about spam recruiters being bad for professional development. And their queries are often downright insulting to me. They make absolutely no attempt to get to know me or what I want; all they do is look for buzzwords in my LinkedIn profile or resume. Any connect request I receive from a recruiter I’ve never heard of gets deleted immediately.

Granted, just because I don’t know you doesn’t mean I won’t connect with you. However, you need to give me a reason as to why I should connect with you. It doesn’t have to be much — even something as simple as, “I enjoyed (meeting/talking/listening/whatever) to you at (user group/activity/party/whatever). Can we connect?” is enough for me to at least acknowledge you.

There are a number of people who think that just because we have friends or groups in common that they can just connect with me. The fact is, if I don’t know who you are, and you don’t tell me how we’re connected, I will not connect with you. Just because we’re part of the same user group doesn’t mean I will connect with you. Several user groups and activities I’m in often have numbers of people whom I don’t know. You need to tell me we’re in the same user group. Do not make me have to work to figure out who you are.

I am very particular about this, especially in this day and age of identity theft and data security. It’s one thing to be asked a favor, but it’s quite another to be taken advantage of. There is a difference.

Networking is about relationships. Tell me what our relationship is, and I’ll be happy to connect with you, even if I don’t know you. But if you send me an unsolicited connect request with absolutely no indication as to how we’re connected, chances are I will delete or ignore your request. Don’t send me a cold-call connect request with no explanation as to how we’re connected and expect me to connect with you.

Ranting my frustration about connect requests

This article may seem to go against one of the things that I preach in my ‘blogging presentation, and that is to avoid frustrated rants and “getting it out of your system.” Maybe I should be a little more specific. One should avoid mindless rants in which you angrily spew your passions without any thoughts, and in which you say things that you’ll later regret.

Yes, this article is a rant. However, it is not without thought, and there is a purpose to this post.

As many of my regular followers (both of you) are likely aware, I write and present primarily on professional development topics. I’m not as technically sharp as I once was, but I still contribute to groups such as PASS and SQL Saturday in the form of “soft” topics that are of interest to industry professionals. I’ve started using this analogy during my presentation introductions: “when it comes to my relationship with PASS and SQL Saturday, I’m the professor at MIT who teaches English Lit.”

Among other things — and if you follow my ‘blog and my presentations, you probably already know this — I write a lot about networking. These days, networking is the lifeblood of one’s career path.

However, there is a difference between networking and connecting. Therein lies the heart of my rant. I’ve written before about people who don’t give a crap about actual networking, as well as spam recruiters.

I still get connect requests from these people, and it frustrates me to no end. So with that…

<Rant>
  • If I don’t know who you are, tell me how we’re connected!!! I get a lot of LinkedIn requests from people whom I don’t know from Adam. Some might be people I’ve met from my user group or at a SQL Saturday, but if I’m not friends with you, I didn’t invite you to connect, I don’t interact with you on a semi-regular basis, or we don’t have some kind of common relationship (more on that below), chances are that I’m not going to know or remember who you are. I do NOT connect with random strangers that I don’t know. If you tell me how we’re connected, then I will be happy to connect with you. But if you send me a cold-connect request with no explanation whatsoever — or worse, send me a message where you kiss my ass without explaining how we’re connected (I’ve had that happen before) — then there is about a 98% chance* that I will delete your request. (And if you try to kiss up to me, insult my intelligence, or try to sell me something, that shoots all the way up to 100%.)

    (*If I recognize where you’re from, then there’s a slight chance that I might at least retain the request, not delete it altogether. But if I don’t know you, I still won’t connect until you tell me who you are. Don’t make me have to work to figure out who you are.)
  • I am NOT in a contest to see if I can get the most connections. So you have 3000+ connections. That’s great. But if you ask me for a recommendation, will I know anything about you? Networking is about relationships. If I need a favor (for example, let’s say I lose my job and am looking for a new one), are you willing to help me out? Or are you looking for something for me and are not willing to give anything back? If the answer no to the first question and yes to the latter, then don’t even bother with me.
  • We don’t have to be friends. We just need to have something in common. I don’t expect to be buddies with all my networking connections. Many of these people I will likely not recognize if I bumped into them on the street. Some might even be people with whom I have some kind of conflict. But if we’re both members of the same “family” (e.g. my alma mater, my fraternity, my gym, #SQLFamily, etc.), then I’m more likely to connect with you. If we’re friends, great, but having a networking relationship with acquaintances is okay.

And I have a special rant regarding spam recruiters. I hate spam recruiters passionately. (I once had a bad experience with a spam recruiter — if you really want to hear more about it, I talk about it in the link.) They give legitimate recruiters a bad name. All of the above bullet points about connecting apply, along with these points.

  • I will NOT relocate. If you try to sell me a position that requires me to move, consider your message deleted immediately. I have a home and a life. I have roots where I am, and I will NOT pull them up unless I desperately have to do so. I will NOT even look at any message that tells me about a job in someplace I’ve never heard of or located hundreds of miles from where I live. Every time I see a message like that in my inbox, it goes straight into the trash. I won’t even bother reading what it says.
  • Don’t even bother contacting me about sales or help desk call positions. Although I’m open-minded enough that I’d look into nearly any job depending on the circumstances, there are some positions in which I have absolutely zero interest. I have no interest at all in any type of sales associate or help desk call* position, and I state that very clearly in my LinkedIn overview. (There are a number of other positions as well, but those are the ones about which I get the most emails.) I don’t even know what on my resume says that I have any kind of interest in either position.

    (*I might consider a position that involves managing or supporting a help desk, but again, it depends on the circumstances.)
  • No growth? No dice. I’m always looking to grow. That doesn’t necessarily mean climbing the ladder (although it could mean that). It means improving myself, learning new skills, and possibly even furthering my education. If you don’t offer that, chances are that I won’t budge.

Having gotten that out of my system, I do have some points for legitimate recruiters (some of whom are my friends).

  • I am not actively looking for a position (at least not as of this article), but I do look passively. If something that looks interesting drops in my lap, I’d be stupid to at least not look into it. And if it’s something that works for me — whether it’s an increase in salary or an upward move — then who knows?
  • No, I won’t relocate, but… I do enjoy traveling, so I give bonus points for a position in which I get to do some traveling. Also, I would consider a position where I can work from home full-time, even if the prospective employer is located hundreds of miles away.
</Rant>

Okay. That’s out of my system. I feel better now.

Bragging about your accomplishments

It’s true that bragging about what you do — boasting, talking smack, and strutting around like a peacock — generally tends to be frowned upon. However, I was thinking about a situation this morning where, professionally, it is appropriate to brag about what you do.

Yesterday, I picked up a new LinkedIn contact. The person in question is a guy I see behind the counter at the corner Cumberland Farms every morning when I stop to get coffee. This is the same guy that commented on my shirt whom I mentioned a while back. He’s a college student studying IT and has worked mostly jobs like working the cash register at Cumberland Farms. Taking a quick look at his LinkedIn profile, you’d think that that was all he did. But I do converse with him whenever I see him, and what he does goes deeper than that.

He went to our last user group meeting, and he told me he’s looking forward to attending SQL Saturday next month. A while back, I told him that he should download a free copy of SQL Server Developer Edition and practice. He did so, and he told me that he’s been spending a few hours each day practicing his SQL skills.

It occurred to me that that’s the perfect thing to write about. What are you working on? What have you done? What did you come across? What have you learned? What questions do you still have? People, especially recruiters and managers, like to see things like that. It shows that you’re learning and accomplishing things, which reflects very well upon you. This is great fodder for a ‘blog or LinkedIn posts. You can mention these things on a resume, in a cover letter, or during an interview, and if you ‘blog about it, you can use that to back it up.

There is a difference between being an egotistical braggart and talking about your accomplishments. If you’re trying to get started in a career field, don’t be afraid to toot your own horn. By all means, go ahead and talk about what you do, what you learn, and even what you don’t know but want to learn. It demonstrates that you’re motivated, inspired, and interested — traits that potential employers like to see. While people don’t like people who seem to know-it-all, this is one scenario in which bragging about what you do is appropriate.

When you make it hard for your customers to respond

This morning, I had an issue with my LinkedIn account. I was trying to reply to a message, and I kept getting “Send failed.” That was all I got — there were no error codes, additional information, or symptoms. I poked around LinkedIn’s Help section, and came across this page for dealing with messaging problems. I didn’t go as far as to clear my cache, but I did log out and back in, and I tried it in a different browser, all to no avail. In the middle of contacting LinkedIn’s support, the problem mysteriously “fixed itself.” If you work in tech, I don’t have to tell you how frustrating it is for an issue to mysteriously “fix itself.”

However, the issue I had, in and of itself, is not why I’m writing this article. When I heard back from LinkedIn, I got a message saying “go to this page” (the one I’d already found) and use that to troubleshoot. In response, it displayed the interface you see above. As you can see, they only gave me two options: “yes, I’m good,” and “no, I still need help.” The problem was, my response was, neither. No, I didn’t need help at that point, but I also wasn’t completely good, either. I wanted to inform them what had happened in case they wanted to investigate it further. But they did not give me that option. Between those two options, I clicked “yes, I’m good,” which immediately closed the case; I had absolutely no recourse to add more to it. I looked around for ways to send feedback, but I did not find any good way to do it. Replying to the email resulted in a response saying “you responded to an unmonitored mailbox.” The more I looked for a feedback mechanism, the more frustrated I got. The issue quickly went from “I’m reporting a technical issue” to “you guys need to fix your UI/UX.”

I’ve written before about how critical it is to get feedback, and how design can be a big deal. As much as I like LinkedIn as a business networking tool, I felt that LinkedIn fell short on both of these facets.

Let me start with the UX/UI design. I strongly felt that only those two options, especially if answering “yes” automatically closed the case, was a very poor design. As many people will tell you, the answer often isn’t simply “yes” or “no.” (One of the long-standing jokes among DBAs is that the standard DBA answer is, “it depends.”) And even after I clicked one of those buttons (in this case, I clicked “yes”), the interface was confusing. I was brought to a page that said “click to enter more information” (or something like that). The problem was, click where? None of the “links” allowed me to enter anything else, and there was no clearly logical eye path for me to follow. I had no idea what I was supposed to do once I got to that page. I kept clicking different links, trying to leave feedback. By the time I found a link, I wasn’t even sure that I was replying to my original query. I had no idea to what — or even where — I was responding.

I’ve said time and again that if you’re a technical writer — or a UX/UI developer — you don’t want to make your reader or end user work. Reading is work. Making your end user work is a sign of poor design.

Second, this experience made me question just how seriously LinkedIn takes feedback. True, nobody wants to hear bad feedback. I know I sure don’t. But if you want to improve, you need to know what it is you need to improve. How am I supposed to improve something when I don’t know what it is that I’m doing wrong? Not including a channel for feedback — or making it difficult to do so, as I allude to above — is doing a disservice to your organization and to your clients.

Good communication between you and your client is important. Not only does it help your client, it helps you improve your organization, and it builds trust between you and your customers. Making it difficult for your customers to communicate alienates them — and ends up hurting your business in the long run.

Networking: it’s all about relationships

My last article got me thinking — what and why is networking? What’s it about? How is it supposed to work? It occurred to me that the person who sent me that first LinkedIn request (to which I refer in my previous article) doesn’t get it. She has no clue about what networking is, why it is, and how it works. Networking is not about just saying “I have X number of connections.” “Connecting” is not the same as “networking.” You may have a large number of LinkedIn connections. But are you really networking?

Networking is about building and nurturing relationships — for our purposes, building professional relationships. (I mention “professional” since it’s the main focus here, although solid social relationships often come out of them as well — and they, in turn, strengthen the business relationship. How often do you go out with your coworkers for lunch, a cup of coffee, a drink after work, a ballgame, or — in some rare cases — even a date?) Often, these relationships take time to develop. The stronger the relationship is, the stronger the network is. Subsequently, a good network takes time to develop, often weeks or months, and sometimes even as long as several years.

Granted, the relationship isn’t always social, and many people in a network may be (at best) more acquaintances than friends. There are many people in my network with whom I’ll likely never share so much as a cup of water at the watercooler — and that’s okay. What matters is that the connection is valuable and bidirectional. A network connection is mutually beneficial. I might need a favor from some person, and (s)he might someday need one from me. As long as two people are willing to assist each other in some way, shape, or form — it could be as minor as providing a small piece of advice, or as major as hiring that person for a six-figure executive position — if both sides benefit from the relationship, that is a network.

So how does one establish a network? I’ve touched on this a number of times. I talk about it extensively in my networking presentation. I highly recommend Matt Cushing‘s presentation about networking at a PASS/SQL event. (Amusing side note: as of this article, Matt has given his presentation four times — and I’ve attended all four! I’ll likely make it five-for-five when we hook up again in Virginia Beach. I jokingly told him that he can just start referring to me as “his prop.”) In my previous article, I mention how I connected with the person who sent me the second LinkedIn request I received that weekend. I wrote about how to establish a network online. I also wrote earlier about how common connections can benefit people.

And I’ve mentioned this many times before, but it bears repeating: the person who hired me for my current job is one of my Facebook friends.

Just because you’re “connected” to someone doesn’t mean you have a network. Networking is about relationships, whether they’re casual acquaintances or close friends. The stronger those relationships are, the stronger your network will be. How you nurture those relationships determines how strong your network is. And if you establish a strong network, chances are that you’ll go far in your professional endeavors, whatever they may be.

A tale of two LinkedIn requests

Over the weekend (specifically, while I was at SQL Saturday Philadelphia), I received two different LinkedIn connect requests. The two requests were polar opposites, and I thought they were worthwhile writing about in this article.

As a technical professional, I often receive “cold-call” connect requests or emails. I am very wary and picky about with whom I connect; indeed, I’ve written before about spam recruiters. The problem has become so pervasive that I included this note at the top of my LinkedIn profile summary: “If you want to connect with me, please indicate how we’re connected; otherwise, I will ignore or delete your request. I do NOT accept unsolicited connect requests from people I don’t know.”

In my networking presentation, I include a section on “how to break the ice” — that is, how to initiate a networking contact with someone you don’t know. The two requests I received were perfect case studies as to what to do — and what NOT to do.

I’ll start with the one that describes what not to do. I received a “cold-call” connect request from someone who sent me the following note. Keep in mind that I do not know this person.

“I’m always looking to build my network with great people and would be delighted to have you in my network. I hope you’ll consider connecting!”

(name withheld)

If you’ve attended my presentation, or if you’ve downloaded or perused my PowerPoint slides, you’ll know that I include a section of what not to do. This person’s email checked off one of the boxes in that category: brown-nosing/sucking up/kissing up. The message was canned, impersonal, and insincere. Not only that, but she gave absolutely no indication as to how we’re connected or if we have any kind of (business) relationship. She gave me absolutely no reason for me to connect with her. “Wanting to build my network with great people” is NOT a reason for me to connect with you!!! Not only did she not give me a reason to connect, the tone of her message insulted my intelligence. This message is a perfect example of how NOT to establish a networking contact.

(And in case you’re wondering, I deleted this person’s request immediately.)

On the other side of the coin, I received this message from someone who attended my SQL Saturday presentation this past weekend. Again, I did not know this person. However…

“I really enjoyed your presentation on technical writing at SQL Saturday today! The tie challenge was a really interesting way to get the point across. I’d like to stay in touch and maybe pick your brain about tech writing again at some point in the future.”

(name also withheld)

(Note: the “tie challenge” refers to a demo in my presentation. If you haven’t seen my presentation, I’m not telling you what it is. You’ll have to attend to find out! 🙂 )

To the person who wrote this email (if you’re reading this): nice job! The message was sincere, complimentary (“I enjoyed the presentation”), referred to specific things (so I knew she attended my presentation; therefore, we have a connection of some type), and asked to potentially continue a conversation (“maybe pick your brain”). This is a perfect example as to how to initiate contact and break the ice. I was happy to connect with this person, and I did.

(P.S. I might use your message as an example the next time I give my networking presentation!)

If you want to establish a networking contact, you need to be sincere and give the person a reason to connect. Make the person feel valued. This applies to any networking situation, regardless of whether it’s face-to-face or online. Following this guideline will ensure that your networking efforts are much more successful.