The things we do for free stuff

This morning, I’ll be sitting in on a 10:00 webinar by some company called 36Software. I have no idea what the webinar is about, and since I’ll be working during the webinar, I’ll be sitting in my home office working on documentation with the webinar on in the background.

Why am I sitting in on this webinar? The title of it says it all: “36Software Wants to Send you to STC Summit 2022 in Chicago!”

I joined (or, more accurately, rejoined) STC last year. I had been a member years ago when I was working as a full-time technical writer, but I moved on to other things, and I let my membership lapse. Last year, during my unemployment and my search for technical writer positions, I decided it was worth it to rejoin. It’s an organization that can help me with my endeavors, and, I figured, it looks good on my resume.

What held me up from doing so for so long is that, unlike PASS membership, STC is not free. The lowest-tiered annual membership level is somewhere in the ballpark of around $200, and I wasn’t sure if it was worth the investment. Now that I am, once again, a full-time technical writer, I decided that it was. (I was also awarded a grant that allowed me to cover the cost.) Now that I’m working again (and in a field directly related to the organization), I have little trepidation about paying the $200 annual membership dues.

But, back to the webinar. I’ll admit that sitting in on this webinar isn’t really something that’s high on my priority list for the day, but as the saying goes, nothing in life is free. And so-called “free stuff” is no exception. There are all types of things that say they’re “free,” but there’s always some kind of trade-off. When they say “free,” they are usually talking about money. Usually, you end up paying in other ways, and not necessarily with money.

STC Summit is an event that I would love to attend. I’ve attended PASS Summit twice, and I found it to be a great experience. I think STC Summit would be similar. However, there are costs involved: the registration fee, airfare, and accommodations being the biggest ones. These are not cheap, and they usually preclude people, myself included, from attending.

I had said that the only way I’d be able to attend PASS Summit was if I was selected to speak at one. Lo and behold, it happened! Being selected to speak waived the registration fee, and I was able to attend! Of course, it wasn’t entirely “free” — I was put to work, after all, by serving as a speaker!

Those of you who attend SQL Saturday know about the sponsors and vendors, all of whom are integral to user groups and conferences such as SQL Saturday. They’ll have their booths set up, advertising their products and services. They’ll have door prizes — expensive electronic toys such as Xboxes, free software, gift cards, etc. — that they’ll raffle off at the end of the event. Of course, there’s a catch: in order to be eligible for prizes, you need to submit your name and email to each vendor, after which you’ll be inundated with emails from that vendor.

It’s been said that “free” isn’t “free.” Sure, you might not be paying for something with money, but money isn’t always used to pay for things. Are you willing to pay a cost in terms of your time or your email? It often depends on the product and the cost. I often am unable to pay for a product I’d like out of my bank account, but I’m sometimes willing to pay with my time or my bandwidth. Hey, for an opportunity to attend a conference whose registration fee will likely cost over a thousand dollars, sure, I’ll take an hour to sit in on a webinar.

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