I don’t think I have to mention just how prevalent social media is these days. If you’re reading this ‘blog, most likely you’re engaged in some form of social media. Terms such as Facebook, LinkedIn, and Twitter are a regular part of daily life these days. It’s gotten to the point that these terms have become verbs (e.g. “Facebook it”). Even I’ll tell people that “the best way to get a hold of me is on Facebook,” and I’m the first to admit that I generally can’t go a day without checking my Facebook app on my phone.
In these times of divisiveness, security concerns, and ‘bots, I’ve also seen a number of friends say, “I’m closing my Facebook account” or “I’m shutting down my LinkedIn.” I’m often saddened by these, because one of my main reasons for maintaining Facebook (which I’ll expand upon in a moment) is to easily keep in touch with friends and family. Any time a friend says that (s)he is shutting down his or her account is a contact that I lose. It doesn’t mean that (s)he is no longer a friend; it just means that it’s a little more difficult to keep in touch with that person.
However, a lot of people are (understandably) turned off by the negativity and political discourse that are pervasive on social media. People have written articles about how much better their lives have become after shutting down social media. I completely understand how people are disillusioned by what they see on social media.
So I get it when people ask this question about social media: should I stay or should I go?
I’ll give the standard DBA answer*: “it depends.”
(*For those who don’t understand the reference, the widespread joke among data professionals and IT people is “it depends” is the standard response when they are asked just about any question.)
Not satisfied with that answer? Let me expand on it.
I don’t think I need to get into why people want to leave social media; there are too many obvious examples of that out in the wild (and maybe a few not-so-obvious examples, such as data security and privacy, and the “need” — a very stupid reason, in my opinion — to maintain social status). People are getting stressed out over these issues. I certainly understand why people want to leave social media, and I won’t decry them for it. So instead, I’ll talk about some reasons why you might want to stay.
Like just about anything else, social media is a tool, a piece of software developed for a purpose. Mostly, that purpose is communication. People have been talking about the shrinking world for years. Social media contributes to the world shrinking even further.
I mentioned earlier that I maintain my Facebook account so that I can easily stay in touch with friends and family. It is the primary reason why I first joined Facebook, and it is why, even despite all the issues that come with it, I maintain my account today. Humans are social animals, and more often than not, humans need to maintain social contact with one another, especially so these days with the COVID-19 pandemic. I enjoy talking to people and keeping in touch with friends, so for me, personally, these reasons outweigh all the problems and tribulations that come with Facebook, and maintaining my account is worthwhile.
Some people seem to think they have to maintain some level of status on social media, like trying to compete in some type of popularity contest. Personally, I think this is one of the biggest bullshit reasons to be on social media. I could not care less about how popular I am. I’ll post about personal news that’s happening in my life, something on my mind that I want to get off my chest, ask a question about an issue I can’t seem to solve on my own, or occasionally express an opinion (although I do try to avoid anything having to do with politics; personally, I despise politics passionately). If you’re on social media to maintain social standing, I think you’re on it for the wrong reason. (Trying to sell yourself is a different matter; I’ll get into that shortly.) If I don’t care about my social standing (and I don’t), then I don’t have to concern myself with maintaining it on social media.
That is why I want to be on social media. However, I also think there are reasons why you should be on social media.
Love it or hate it, social media is prevalent in our society today, and I don’t think it’s going away anytime soon. Because so many people use social media, it’s probably the single largest and most effective communication device in the world.
I think you have to be on social media if you’re at all serious about any of the following: marketing, networking, sales, job hunting, problem solving, news and information (not the fake kind, but I digress), running a business, customer service, recruiting, and maybe a lot of other things I haven’t thought about — essentially, anything that involves communication on a large scale. Most business sites that sell products or services include links to “like us on (insert your favorite social medium here).” Many job applications include a form field for your LinkedIn profile, a sign that they take it seriously. Organizations such as PASS make extensive use of media such as Twitter to communicate with their members. I’ve also written before about online networking; I won’t rehash that here.
One of the big complaints I often hear is that people are sick of being bombarded with ads and politics. Facebook (and other media, I’m sure) does include tools to suppress things you don’t want to see; for example, there are tools to “hide” or “block all from (name of account).” There are a number of such tools available. I won’t get into them right now, but I will say that using them has made my online experience much more palatable.
So should you maintain a social media presence or not? These are the reasons why, despite their issues, I continue to do so. Social media are communication tools. How — and whether you decide — to use them is completely up to you.