#PASSSummit2020 part 4: The final day #PASSSummit #PASSVirtualSummit

Well, it’s Friday. Today is my third — and last — day of PASS Summit 2020.

I’ll start right off the bat with why this day is important for me, personally: today is my day to present. The funny thing is, I’m not really presenting. PASS is using my prerecorded session that I put together before PASS Summit 2020 even kicked off. So during my session, I get to kick back and watch myself present. However, I do still need to be online to answer any questions that come up during the session.

I’m actually not looking forward to the experience. One of the predominant comments I’ve seen on my Twitter feed has been that coming from other speakers about how uncomfortable they are seeing themselves speak. I am no exception; I hate listening to my own presentation; it is very awkward and surreal. Honestly, I would feel much more comfortable doing my presentation live. But, this is how PASS chose to do it (and I understand their reasons for doing so), so I’ll just have to deal.

Otherwise, looking at the schedule, it looks like it will be a quiet day. I don’t see a lot of networking sessions on the schedule; although I will try to drop in on any that catch my interest. My networking room moderation commitments are all finished, so I’m not obligated to sit in on any more rooms. I do see a session on the schedule by Peter Shore that interests me, so I might try to attend that. I did see a few others that interest me as well, but unfortunately, they either conflict with or run too close to my own, so I’ll likely skip those today and catch the recordings of them some other time.

I will likely try to catch today’s keynote, which is about diversity and inclusion. That is an important topic these days, so I’ll make it a point to tune in at noon.

I’d be remiss if I didn’t talk about anything that happened since my last article from yesterday. I sat in on Christine Assaf’s presentation. Christine and I met earlier this year at a SQL Saturday, and we struck up a good rapport, so I made where that I attended he presentation. I was also assigned a Birds of a Feather networking room last night, so I made sure that I monitored it. Only one person showed up, but we struck up a good conversation. One thing that came out of it was that he hooked me up with his employer’s HR person, to whom I sent a message (I received a response from her, but haven’t yet read it). I’ll admit that I’m not expecting a lot from it, because they are located in Iowa, and looking at the website, it doesn’t look like there are a lot of remote opportunities, but I figure, you never know. It’s worth a shot.

So, we’ll see how the final day goes. It’s been a fun experience, but I still vastly prefer attending in-person. I miss being able to share a handshake or a hug with my #SQLFamily friends. I’ll likely wind this series up with a final debrief article, once PASS Summit 2020 is over. Stay tuned.

#PASSSummit2020 part 1: Planning out the week #PASSSummit #PASSVirtualSummit

I decided that I would do what I had intended to do last year, but didn’t: live ‘blog my PASS Summit experience. So this is my first “official” article in which I write about my activities for PASS Summit 2020. These articles will be tagged in my categories as #PASSSummit2020.

When I went to PASS Summit in Seattle last year, I had every intention of ‘blogging about my activities throughout the week. As it turned out, that didn’t happen. For one thing, my laptop largely stayed at my AirBnB, where I spent very little time except to sleep. It turned out that I didn’t need it for PASS Summit (not even for my own presentation). Second, I was running all around the event, and I doubted that I would’ve been able to find the time to sit down and ‘blog (that said, now that I’ve attended one, I now know what to expect). Third, by the time I did return “home” to my AirBnB, I found that I was too tired to ‘blog.

PASS Summit 2020 is a different story. The fact that this is a virtual event and not on-location in a foreign (to me) city changes things, making it easier to ‘blog. For starters, I’m writing this from my home office, rather than in an AirBnB or a conference room in a strange town. And since I don’t have to worry about getting to a convention center or trying to get around an unfamiliar city, it makes for easier logistics on my part.

So the first order of business, other than registering that I’ve “arrived” (which I did last week), is to plan out my schedule. PASS was nice enough to supply attendees with a “home” event dashboard that you can customize.

This evening, I will be moderating the Mozart music-themed networking bubble.

I started last week by adding events to which I had committed to my schedule: my own presentation (I’d certainly better not miss that!!!), and a few networking events that I’d committed to moderating. Tonight, I signed up to moderate the Mozart music-themed networking bubble. With my background as a classically-trained musician, I figured it made sense for me to sign up. (Besides, there wasn’t a Kansas bubble available!) I also signed up to volunteer at a couple of Birds of a Feather “tables” — tomorrow, I’ll be manning the Introverts table, and I’ll be at the Storytelling & Visualization table on Thursday.

As I write this, I’m going through the rest of the schedule, trying to figure out what other sessions I want to attend. (As of right now, my schedule for Wednesday is largely full; I still need to figure out Thursday and Friday — my own presentation notwithstanding.) Granted, it’s a virtual conference, and I can come and go to sessions as I please (not that I can’t do that at an in-person conference, but I don’t have to worry about leaving my home office), but I am still a conference attendee (unlike SQL Saturday, PASS Summit is not free — granted, as a speaker, my PASS Summit admittance is comped, but still…), it’s always good to learn things, and I need to take advantage of everything that PASS Summit has to offer.

So, I’m taking the time to plan out my week at PASS Summit. I’m looking forward to a good week of learning and online networking. Hope to see you (virtually) this week!

A busy week of #PASS events #PASSSummit #PASSVirtualSummit #PASSSummit2020

This will be a busy week for me.

Tonight at 6:00 pm (EST), my local SQL user group is hosting our monthly meeting. Use the Meetup link to RSVP (note: you must RSVP for the Zoom meeting link to be viewable). If you need the Zoom password, please send us a message.

The rest of the week? PASS Summit is happening!

It should be an exciting week, and it appears that I have a few things on my schedule. There are a few networking events in which I’ll be taking part. (Unfortunately, I don’t think you can get to the links without registering first.) First, there is what they call the “music-themed networking bubble.” I will be in the Mozart bubble on Tuesday evening! Also, like last year, I will be hosting a couple of “Birds Of A Feather.” Last year, these were themed lunch tables, but since we’re online, these will be themed networking events. Wednesday evening, I will be in the Introverts session, and Thursday evening, I will be in the Storytelling & Visualization session.

And, of course, on Friday, I will be doing my presentation! Now, I understand that they will be using my prerecorded presentation, so I might not necessarily be live; however, I will be online to answer any questions that come up.

And my schedule is still being developed, so we’ll see how this goes!

This should be a fun week. Hope to see you online!

“Your opinion matters…” Helping people by sharing your experiences

My wife and I have an anniversary coming up, so I started planning a getaway trip to celebrate. (Because of the pandemic, we decided to keep the trip short — only one night, and we’re not venturing very far — only about an hour’s drive from our home.) While I was making my travel plans, I started poking around my own TripAdvisor profile. I had posted a few reviews, and I thought I’d post a few more. I figured my experiences and opinions could help other people looking for travel information, and it’s entirely possible that, by the time you’re finished reading this article, I’ll have written a few more reviews.

One of the biggest reasons why I started my ‘blog was so that I could write about my own experiences for the purpose of helping people. Helping other people is one of my great passions, and while I can’t always help physically or financially, I can help by providing information. It’s what I do professionally, and it’s what drives me as a professional technical communicator.

However, you don’t have to be a professional technical communicator to help provide information. There are countless forums out there, covering nearly an endless number of topics, in which you are able to provide your feedback. You’re probably tired of hearing automated support lines that say “your feedback is important to us.” But feedback is important. Feedback is data. Whatever feedback you provide helps to make products and services better.

How often had you looked something up (e.g. an answer to a technical problem, a hotel review, suggested driving directions, etc.) and became frustrated because you weren’t able to find any information? If you’re an application (or any type of IT) developer, have you ever been frustrated because you asked for feedback about your product, and no one would give it to you? That feedback would’ve been valuable in debugging and improving your product. This is why QA testing is a big deal, and is usually a critical step in development life cycles.

This isn’t limited to just IT professionals. It applies to just about anything in which information is involved. If, for example, you were making travel plans and wanted information about a destination, have you ever been interested in, say, a bed and breakfast, but you couldn’t find much information about it, and no one had written any reviews about it? Those reviews would have gone a long way in providing information about that place.

A lot of us brush off the messages that say “your opinion matters.” The thing is, it really does. Don’t be afraid to express your opinion or to provide feedback. What you say can help someone make a better decision, help improve a product, or possibly change the course of someone’s business for the better.

Now, if you’ll excuse me, I’m going to go and write a few more TripAdvisor reviews…

Social media: should I stay or should I go?

I don’t think I have to mention just how prevalent social media is these days. If you’re reading this ‘blog, most likely you’re engaged in some form of social media. Terms such as Facebook, LinkedIn, and Twitter are a regular part of daily life these days. It’s gotten to the point that these terms have become verbs (e.g. “Facebook it”). Even I’ll tell people that “the best way to get a hold of me is on Facebook,” and I’m the first to admit that I generally can’t go a day without checking my Facebook app on my phone.

In these times of divisiveness, security concerns, and ‘bots, I’ve also seen a number of friends say, “I’m closing my Facebook account” or “I’m shutting down my LinkedIn.” I’m often saddened by these, because one of my main reasons for maintaining Facebook (which I’ll expand upon in a moment) is to easily keep in touch with friends and family. Any time a friend says that (s)he is shutting down his or her account is a contact that I lose. It doesn’t mean that (s)he is no longer a friend; it just means that it’s a little more difficult to keep in touch with that person.

However, a lot of people are (understandably) turned off by the negativity and political discourse that are pervasive on social media. People have written articles about how much better their lives have become after shutting down social media. I completely understand how people are disillusioned by what they see on social media.

So I get it when people ask this question about social media: should I stay or should I go?

I’ll give the standard DBA answer*: “it depends.”

(*For those who don’t understand the reference, the widespread joke among data professionals and IT people is “it depends” is the standard response when they are asked just about any question.)

Not satisfied with that answer? Let me expand on it.

I don’t think I need to get into why people want to leave social media; there are too many obvious examples of that out in the wild (and maybe a few not-so-obvious examples, such as data security and privacy, and the “need” — a very stupid reason, in my opinion — to maintain social status). People are getting stressed out over these issues. I certainly understand why people want to leave social media, and I won’t decry them for it. So instead, I’ll talk about some reasons why you might want to stay.

Like just about anything else, social media is a tool, a piece of software developed for a purpose. Mostly, that purpose is communication. People have been talking about the shrinking world for years. Social media contributes to the world shrinking even further.

I mentioned earlier that I maintain my Facebook account so that I can easily stay in touch with friends and family. It is the primary reason why I first joined Facebook, and it is why, even despite all the issues that come with it, I maintain my account today. Humans are social animals, and more often than not, humans need to maintain social contact with one another, especially so these days with the COVID-19 pandemic. I enjoy talking to people and keeping in touch with friends, so for me, personally, these reasons outweigh all the problems and tribulations that come with Facebook, and maintaining my account is worthwhile.

Some people seem to think they have to maintain some level of status on social media, like trying to compete in some type of popularity contest. Personally, I think this is one of the biggest bullshit reasons to be on social media. I could not care less about how popular I am. I’ll post about personal news that’s happening in my life, something on my mind that I want to get off my chest, ask a question about an issue I can’t seem to solve on my own, or occasionally express an opinion (although I do try to avoid anything having to do with politics; personally, I despise politics passionately). If you’re on social media to maintain social standing, I think you’re on it for the wrong reason. (Trying to sell yourself is a different matter; I’ll get into that shortly.) If I don’t care about my social standing (and I don’t), then I don’t have to concern myself with maintaining it on social media.

That is why I want to be on social media. However, I also think there are reasons why you should be on social media.

Love it or hate it, social media is prevalent in our society today, and I don’t think it’s going away anytime soon. Because so many people use social media, it’s probably the single largest and most effective communication device in the world.

I think you have to be on social media if you’re at all serious about any of the following: marketing, networking, sales, job hunting, problem solving, news and information (not the fake kind, but I digress), running a business, customer service, recruiting, and maybe a lot of other things I haven’t thought about — essentially, anything that involves communication on a large scale. Most business sites that sell products or services include links to “like us on (insert your favorite social medium here).” Many job applications include a form field for your LinkedIn profile, a sign that they take it seriously. Organizations such as PASS make extensive use of media such as Twitter to communicate with their members. I’ve also written before about online networking; I won’t rehash that here.

One of the big complaints I often hear is that people are sick of being bombarded with ads and politics. Facebook (and other media, I’m sure) does include tools to suppress things you don’t want to see; for example, there are tools to “hide” or “block all from (name of account).” There are a number of such tools available. I won’t get into them right now, but I will say that using them has made my online experience much more palatable.

So should you maintain a social media presence or not? These are the reasons why, despite their issues, I continue to do so. Social media are communication tools. How — and whether you decide — to use them is completely up to you.

#PASSSummit 2020 — I’m speaking after all!!! #SQLFamily

This evening, I received a very pleasant surprise!

After not making the cut for the initial list of speakers, and with the state of my finances being directly related to my current employment situation (or lack of), I had resigned myself to the fact that attending PASS Summit 2020 was likely not in my cards for this year.

That changed this evening! I will be speaking at this year’s PASS Summit after all! I received an email from PASS asking if I would present my session on ‘blogging! I am thrilled and excited that I will be a PASS Summit speaker for the second year in a row!

With the COVID-19 pandemic, this year’s Summit is being held virtually, so I don’t have to worry about making travel plans for Houston, TX (which is where PASS Summit 2020 was supposed to be held). Instead, I will be presenting — and attending — from the comfort of my own home office.

To be selected to speak at PASS Summit just once is a great honor. To be able to do it twice (or more) is downright amazing. I’ve had a number of #SQLFamily friends who’ve spoken at multiple PASS Summits, and I’m amazed (and humbled) that I am now in their company!

I’ll see you at virtual PASS Summit in November!

Ghostwriting — the art of writing for someone else

One of the new projects I’ve taken on is ghostwriting ‘blog articles for one of my clients. While I have plenty of technical writing experience — where I take a topic or application that isn’t mine and try to write about it — ghostwriting is an entirely new experience for me. Not only is it something new for me to tackle, I’m finding the experience to be interesting, and even fun!

My client maintains a ‘blog as part of his website, and by his own admission, isn’t a prolific writer — which is where I (along with one or two others) come in. I’ve only done a couple of articles for my client so far, but I’m learning a few things as I go along.

  • Keep in mind that it isn’t your article. One thing I need to remember is that even though I’m the one doing the writing, I’m not the one doing the “writing.” Essentially, I’m taking someone else’s thoughts and putting them into an article. (Sounds a lot like technical writing, no?) While I’m putting these thoughts and ideas into words, they are not my thoughts. The intellectual property belongs to my client, not me. As such, I consider the article as being my client’s property.

    I recognize that this can be a potentially slippery slope; by that same token, it could be argued that technical writing could belong to the subject matter expert (SME), not the person writing the documentation. I won’t talk about that here; first, this goes beyond my expertise (maybe someone who knows more about intellectual property law than I do can address this better than I can), and second, this discussion goes beyond the scope of this article.

    As far as I’m concerned, the client has the final say about the article. It’s possible that my client might give me credit for writing it, but that’s up to him. I’m just taking his thoughts and putting them into words.

    Speaking of writing someone else’s thoughts…
  • Writing what someone else is thinking is hard to do! Most people understand how difficult it is to understand another person’s thoughts; after all, that’s what communication is all about. I’m sure most communication professionals are familiar with the Shannon-Weaver communication model. For the benefit of those who aren’t, here’s a quick synopsis: a sender sends a message to a receiver. However, noise breaks down the transmission (note: the noise may not be literally “noise”), so when the receiver receives the message, it is never 100% accurate (and it never will be; the noise is always there. It’s like a mathematical graph; the line approaches, but will never reach, 100%). The receiver sends feedback to the sender (during feedback, the sender and receiver roles are reversed — the feedback becomes the new message), who uses it to adjust the message, and the cycle begins again.

    That communication model becomes magnified when ghostwriting an article because what the receiver — in this case, the ghostwriter — is feeding back to the sender is much, much more precise. A ghostwriter is trying to write on behalf of the client, and the client wants to make sure that what is being written is (1) accurate, and (2) maintains a voice that the client likes. In all likelihood, the client and the ghostwriter will go through several iterations of edits and adjustments.

    This reminds me of another thought…
  • I fully expect that what I write will be changed. Never get too attached to anything that you’re ghostwriting. Any time that I ghostwrite a work, I fully expect it to be different by the time my client and I are finished with it. As adjustments are made between me and my client, what we end up producing may look completely different from what I originally wrote.
  • You’re writing for someone else — but still be yourself. Even though I’m writing someone else’s thoughts, I never think about whether or not my writing “sounds” like the person for whom I’m writing. Thinking about writing in another person’s voice stifles my work and is a huge distraction that destroys my productivity. I write whatever comes naturally to me, and only through the editing process do I start worrying about the article’s voice, when the client starts adjusting the article to his or her liking.

    This thought brings to mind a quote from one of my favorite movies.

“No thinking – that comes later. You must write your first draft with your heart. You rewrite with your head. The first key to writing is… to write, not to think!”

William Forrester (played by Sean Connery), Finding Forrester
  • I’m learning new things! I’ve written before that one of the best ways to learn something is to write about it. Any time that you write about a topic, you end up learning about that topic — sometimes to the point of becoming an SME! Ghostwriting is no different. As I’m writing for my client, I’m learning new things and gaining new perspectives that hadn’t previously occurred to me.
  • I’m gaining new writing experience. I think this might be one of the biggest benefits of ghostwriting. Not only am I gaining additional writing experience, I’m also learning how to do so from another person’s viewpoint. As I mention above, I’m learning new things. I’m also learning how to be a better communicator, as it sharpens my communication skills as I continually feed back with my client. And it also teaches me how to look at things from a different point of view, which is what ghostwriting forces me to do.

I’m discovering that ghostwriting is a rewarding experience. It’s a great way to gain writing experience, and it ultimately makes me a better writer, a better worker, and a better person.

The power of a single, simple presentation — oh, the places you can go!

This morning, my Facebook memories feed told me that I did a presentation at my local user group five years ago today (this isn’t the first time I’ve written about this). I did a presentation about how to speak the language of technology to those who don’t understand it.

Little did I know at the time that that simple little presentation would end up taking me places.

I had applied to speak at our local SQL Saturday using that presentation, and I wanted to use our user group meeting as a trial run. That evening, I learned a few things about myself.

  • I enjoyed public speaking and presenting.
  • I was good at it (or so I was told).
  • I have a passion for teaching. This was not news to me, but my experience reinforced that passion.

Not only was that presentation accepted for our local SQL Saturday, I have since given that presentation eleven times — including at PASS Summit, and most recently, at a SQL Saturday this past February, just before the COVID-19 crisis hit.

Since I did my presentation at my local user group five years ago, I’ve spoken at a total of twenty-three (and counting) SQL Saturdays, seven in-person user group meetings (including one that was not local), three online virtual user group presentations, a podcast, and PASS Summit. I’ve gotten the opportunity to travel and to make friends because of my experiences!

And those are just my speaking engagements. I’ve also had some other things that have happened, indirectly, because of that presentation.

  • I started a ‘blog about professional development topics (this very ‘blog that you’re reading right now).
  • I’ve gotten a better sense of my own professional skill sets and gained more confidence in them.
  • I’ve started my own business, something that I previously never thought I would ever do.
  • Even though I lost my job, I have much more confidence in my own abilities and career prospects.
  • My professional network has become much stronger.

I credit all of this to that one, simple presentation that I gave at a user group meeting five years ago today.

So consider joining a user group and doing a presentation. You never know where it could lead.

How often should I ‘blog?

It seems like I haven’t been writing as many ‘blog articles as I’d like this month. There have been a number of reasons — among them, I’ve been sick, I’ve been busy, and so on, but that thought, in and of itself, got me thinking, and it actually gave me a ‘blog article idea. (It’s funny how ideas come about, sometimes.)

Last month, when I did my ‘blogging virtual presentation (if you missed it, you can view the recording of it here), I had a great question come up: how often should someone ‘blog?

To be honest, there really are no hard or fast rules as to how often you should ‘blog. I’ve known people who write maybe one article every few months. I know that Greg Moore tries to write an article each week. On the other hand, Steve Jones usually puts out at least two articles per day (when he’s not on sabbatical). For me, personally, I try to write at least one article each month, with a general target of ten articles a month. It doesn’t always happen; if you look at my archive (on the right side column of my ‘blog), you’ll notice that November and December of 2016 are skipped. That’s because I didn’t write anything those two months. By contrast, if you look at my article counts in 2019, I averaged a little over 13 articles each month. I guess 2019 was a good year for ‘blog articles.

There’s a balance to maintain when trying to be a prolific ‘blog article writer. For starters, there’s a matter of coming up with things to write about. A lot of ideas just come to me, but there are also times when we struggle to come up with ideas. Writer’s block is a common thing. There’s also a matter of finding time to write, and balancing it with other things in your life — work, family, activities, and so on. I’ll pretty much jot things down as soon as they come to me — as I’ve learned, any time I have an idea, I either take care of it right away, or write it down. And there’s nothing that says you have to write a complete article in one sitting; you can always jot your thoughts down and come back to it later. (Of course, sometimes, “later” might not be for a couple of years, by which time your idea has become irrelevant or obsolete.)

I’ve also noticed from my WordPress analytics that there seems to be a correlation between how many articles I write and how much traffic my ‘blog gets, which, of course, makes sense. If you don’t write anything, nobody will read what you (don’t) write. (Duh!) The more you write, the more people will read.

I’ll toss out a question that I ask in my ‘blogging presentation: what do you want to get out of your ‘blog? That will likely dictate how often you should ‘blog. But ultimately, how often you ‘blog is up to you. As Tom Lehrer once said, life is like a sewer. What you get out of it depends on what you put into it.

Coming up with ‘blog article ideas

Ever come up with a great topic about which to write an article? Do you have something on your mind that you want to get out of your system? Did you just learn something new and profound? Or is there some topic about which you don’t know but are trying to learn? Did you pick up some useful tidbit that you want to set aside for later use? Did you come across something you want to share?

I could keep going with this, but I’d rather not write a rambling paragraph that will eventually bore you; besides, I think you have the idea. I’d guess that one of the most common questions when trying to write a ‘blog is, “what do I write about?”

For me, personally, a lot of my ideas just pop into my head (including for this very article that you’re reading right now). If I think the idea is profound enough that it might help other people, I’ll start writing about it. Other times, I’ll come up with some idea, jot it down in a post, and save it for later. I have 100+ such draft articles; whether or not they ever see the light of day remains to be seen.

There are a number of things to consider when coming up with draft article ideas (and I dedicate several slides to this very topic in my ‘blogging presentation). If you’re trying to come up with things to write about, here are some thoughts that might help get you going.

  • What’s on my mind? It might sound obvious, but a lot of my ‘blog article ideas come from random thoughts that just happen to pop into my head. They’ll come from random sources — something I’m working on, something I’m watching, reading, or listening to, a question that someone asks, and so on. Every now and then, they’re thoughts that I think might help someone out. That can make great article fodder, so make sure you at least make a note of it. It happens more often that you might think; I’ve surprised myself at the number of ‘blog articles I’ve written that started as just random thoughts in my head.
  • I know something you don’t know — and I’m willing to share! Chris Bell, one of my friends on the SQL Saturday speakers circuit, once told me something profound, and it’s something I haven’t forgotten. He said, “an expert is someone who knows something that you don’t.”

    I’ve been a working professional for a long time now (I won’t say how long!), and I’ve learned a lot in my experience. I think I have some knowledge in at least a few subjects, and what I think can potentially help other people. Helping other people is one of my great passions, and if something that I know helps someone else, then I’ve accomplished something.
  • I just learned something new! Some people seem to have a misconception that you need to be an expert at something to write a ‘blog. Wrong! If you’re learning something new, keeping an online journal about what you learn is one of the best reasons to maintain a ‘blog! You’ll be able to see for yourself just how much you learn. Additionally, if you’re actively seeking new employment, it shows potential employers that you’re learning something, and that you have the ability to learn. Not only that, it shows off your expertise in terms of what you’ve learned. That’s something that hiring managers like to see!
  • I don’t want to forget this. Let me write it down. One of those people you could help is yourself. Matt Cushing tells a story in his networking presentation about the time he was trying to solve a problem, and he found the answer to it… in his own ‘blog! He had written an article about the very thing he was trying to solve, and found the answer in his article that he had forgotten about!

    As Matt says in his presentation, “a ‘blog can serve as your own personal Google.” A ‘blog can serve as scratch notes to yourself, and it might even help others in the process.
  • Bring people in. Don’t drive them away. You want people to read your ‘blog, don’t you? Like anyone else, I have thoughts and opinions about a lot of things, but I won’t ‘blog about a lot of them. I generally avoid any topic that’s divisive. You will almost never, if ever, see me discuss politics or religion on my ‘blog (I despise talking about politics, anyway). If I want to talk about religion, I’ll go to church. If I want to learn about politics, I’ll read The New York Times. Unless your ‘blog is specifically about those hot-button topics, they are more likely to drive people away than bring them in. I will not touch them on my ‘blog.
  • Avoid posting anything that is overly-sensitive or qualifies as “TMI,” unless it’s relevant to your topic. People generally don’t want to hear about your last trip to your gastroenterologist. Stuff like that isn’t typically what ‘bloggers write about. However, if some anecdote comes out of it — “my appointment taught me a lesson that applies to my professional life,” for example — maybe then, it’d be appropriate to write about it. However, be careful about it — make sure that what you write is appropriate for your audience. Nobody wants to read the details of your last trip to the bathroom while you had the bad case of diarrhea.
  • It’s okay to go off-topic once in a while. At the time of this article, Steve Jones of SSC is taking a sabbatical from his job (a nice little perk that he has available to him). During his time away from work, he has been ‘blogging about his daily exploits, which include skiing, learning to play guitar, and working around his ranch. I’ve been enjoying his posts, and I even told him that I was living vicariously through his posts.

    I’ll occasionally post an article that has nothing to do with my job, technical communication, or professional development. I’ll sometimes write about my extracurricular activities — my music endeavors (I play four different instruments), my workouts (I am an active Crossfitter), and so on. If you maintain a ‘blog about professional topics, it’s okay to post something off-topic now and then. It shows you have other interests, and it shows that you have a life outside of work. It shows that you’re human.

There are numerous other ways to generate ideas for ‘blog fodder. Feel free to comment below with your favorites. Hopefully, these thoughts are enough to help you get your own ‘blog going.