Over the weekend (specifically, while I was at SQL Saturday Philadelphia), I received two different LinkedIn connect requests. The two requests were polar opposites, and I thought they were worthwhile writing about in this article.
As a technical professional, I often receive “cold-call” connect requests or emails. I am very wary and picky about with whom I connect; indeed, I’ve written before about spam recruiters. The problem has become so pervasive that I included this note at the top of my LinkedIn profile summary: “If you want to connect with me, please indicate how we’re connected; otherwise, I will ignore or delete your request. I do NOT accept unsolicited connect requests from people I don’t know.”
In my networking presentation, I include a section on “how to break the ice” — that is, how to initiate a networking contact with someone you don’t know. The two requests I received were perfect case studies as to what to do — and what NOT to do.
I’ll start with the one that describes what not to do. I received a “cold-call” connect request from someone who sent me the following note. Keep in mind that I do not know this person.
“I’m always looking to build my network with great people and would be delighted to have you in my network. I hope you’ll consider connecting!”(name withheld)
If you’ve attended my presentation, or if you’ve downloaded or perused my PowerPoint slides, you’ll know that I include a section of what not to do. This person’s email checked off one of the boxes in that category: brown-nosing/sucking up/kissing up. The message was canned, impersonal, and insincere. Not only that, but she gave absolutely no indication as to how we’re connected or if we have any kind of (business) relationship. She gave me absolutely no reason for me to connect with her. “Wanting to build my network with great people” is NOT a reason for me to connect with you!!! Not only did she not give me a reason to connect, the tone of her message insulted my intelligence. This message is a perfect example of how NOT to establish a networking contact.
(And in case you’re wondering, I deleted this person’s request immediately.)
On the other side of the coin, I received this message from someone who attended my SQL Saturday presentation this past weekend. Again, I did not know this person. However…
“I really enjoyed your presentation on technical writing at SQL Saturday today! The tie challenge was a really interesting way to get the point across. I’d like to stay in touch and maybe pick your brain about tech writing again at some point in the future.”(name also withheld)
(Note: the “tie challenge” refers to a demo in my presentation. If you haven’t seen my presentation, I’m not telling you what it is. You’ll have to attend to find out! 🙂 )
To the person who wrote this email (if you’re reading this): nice job! The message was sincere, complimentary (“I enjoyed the presentation”), referred to specific things (so I knew she attended my presentation; therefore, we have a connection of some type), and asked to potentially continue a conversation (“maybe pick your brain”). This is a perfect example as to how to initiate contact and break the ice. I was happy to connect with this person, and I did.
(P.S. I might use your message as an example the next time I give my networking presentation!)
If you want to establish a networking contact, you need to be sincere and give the person a reason to connect. Make the person feel valued. This applies to any networking situation, regardless of whether it’s face-to-face or online. Following this guideline will ensure that your networking efforts are much more successful.