Greetings from Summit day 2! This morning, I’m writing from the speaker’s lounge in the Seattle Convention Center, where a number of speakers (myself included) are busy looking at their laptops. I’m not sure what the others are doing — working on their presentations, maybe? — but I know that I’m here writing in my ‘blog and enjoying a few refreshments that are provided for the speakers who partake this room and its resources.
It probably makes sense for me to talk about what went on yesterday. My session was scheduled for the very first time slot of the three days of general sessions — and, unfortunately for me, that turned out to be problematic.
I did my presentation about networking, which happens to be one of my favorite presentations to do. I enjoy giving it, I get my audience involved (there is an opportunity for my audience to do some networking themselves), and I get the impression that my attendees enjoy it as well. A big deal has been made about networking for this event — indeed, I was told that about 40% of the attendees were first-time participants, so I was looking forward to a good turnout for my presentation.
It turned out to be a disappointment. Only five people showed up for my presentation.
I had two things working against me. First, I understand that yesterday’s keynote ran over time. Since my session was at 9:30 (and I intentionally waited five extra minutes, until 9:35, to start to allow stragglers to come in), it likely interfered with my (and others’) session. Second, my room was located in a relatively-new section of the convention center, located right across the street from the main convention center, and the room was a little difficult to find.
Now, let me be clear. It isn’t so much the low turnout in and of itself that disappointed me. I’ve presented to smaller audiences before (the smallest audience I had was two people — heck, I one had a session where nobody showed up). I couldn’t care less about stroking my ego. No, I was more disappointed in the fact that, at an event where networking has been emphasized all throughout up to this point, only five people got to hear my presentation describing how to network — information that I really felt could help many people throughout this event. I felt that I had a really good message to pass along — especially to the first-time attendees — and it only got through to less than 1% of the people who are here. I had seriously expected ten times that number to show up to my presentation. That, to me, was the big disappointment.
However, attendance numbers aside, those who were there said that I gave a really good presentation. And now I can say that I am a four-time PASS Summit speaker!
There was another disappointment before that. I had signed up to attend a vendor’s breakfast. I’m not going to lie; my main (in fact, my only reason) for attending was the word “breakfast.” For a decent breakfast, I’ll spend an hour listening to a vendor’s sales pitch. But it was not to be. When I arrived, there was no food left. Apparently, when they opened the doors, breakfast disappeared very quickly. I was told they were ordering more Egg McMuffins for attendees. Um, no. Lack of planning on your part does not constitute patience on mine (at least not in this case). No food, no sales pitch. I blew off the vendor’s spiel and settled for the continental breakfast they were serving in the dining hall.
But, enough of my disappointments; let’s talk about the good stuff!
After I did my presentation, it turned out that another session that interested me was in the room next door in the next time slot. Blythe Morrow did a presentation called “How to Write a Kickass Anything.” As someone who writes for a living, the session title alone was enough to pique my interested, and she did not disappoint. There was a lot to cover — too much for me to recap — but a couple of takeaways were to come up with your own professional branding (something that I’ve already done), and that “simplicity” and “clarity” are not synonymous. In regards to the latter, for most of my technical writing career, I’ve maintained a principle of KISS. When I told Blythe this, what she told me was along the lines of “making it simple doesn’t necessarily make it clear.” That was a huge takeaway for me, and it’s definitely something I’ll carry with me moving forward.
After I did my presentation, I’ve been joking that “now that my commitment to PASS Summit is done, I could technically hop on a plane right now and fly home.” But the thing is, while presentations and learning are a big part of Summit, they aren’t the only things. I’ve often mentioned the importance of #SQLFamily. It’s a real thing. In only a couple of days here, I’ve seen so many friends whom I love dearly and don’t get much of a chance to see, except when we cross paths on the SQL Saturday circuit or at other various events. These people are important to me, and I want to spend as much time with them as I can. Last night, after the day’s sessions were over, I joined friends for some drinks at the hotel across the street, then joined a few more at the Cheesecake Factory (also across the street). My friends are very important to me, so any opportunity I can get to get together with them is cherished!
I spent some time at the exhibitor hall, where the vendors have their booths set up. I’ll admit that I look for booths with good swag and prizes to win, but it’s also important to make sure you support vendors at events like this. They are, after all, a big reason why these events exist. Vendors are big supports of conferences such as PASS Summit and SQL Saturday; without them, many of these events wouldn’t exist.
One of the big booths was Redgate (of course; they’re the ones who are responsible for coordinating Summit), and they did an interesting promo. They handed out these little mini Lego Steves (see the pics below). If you took a Twitter selfie with Lego Steve, you had a chance to win a prize! I took a couple of selfies, including the ones you see below. Honestly, it doesn’t matter whether or not I win, but I thought it was fun to take these pics!
This morning, I woke up at 4 am (local time), before my alarm went off. I got up, showered, dressed, and went to the convention center.
My first order of business was breakfast. I attended the Microsoft vendor breakfast — and yes, this time, there actually was breakfast. I got myself a good breakfast and listened to a Q&A with some Microsoft bigwigs. Bob Ward was the session moderator.
Now, a little explanation is in order. Bob Ward is probably the Elvis Presley of SQL rockstars. He is very well-known throughout the SQL community. He has written books, he has been on the front lines of SQL Server development, and people flock to his presentations when he speaks.
That said, he has one flaw. He’s a Dallas Cowboys fan. He’s such a big fan that he has been known to incorporate the Cowboys into his presentations. In fact, SQL Server 2022 was code-named “Dallas” because of him.
Because of this, I asked for the mic (I was the first to do so), and I asked this question.
“My question is specifically for Bob. What’s the over-under on the number of wins the Cowboys will have this year?”
Yeah, I know, but I had to ask. It got a good chuckle from the crowd!
After the breakfast, I attended the morning keynote, where a number of people from Redgate, including my friends, Steve Jones and Kathi Kellenberger, got to speak! I couldn’t tell you everything they discussed (I couldn’t remember it all if I tried), but Steve did mention (and I’m mostly paraphrasing here) that we are now living in a multi-database platform world, and that isn’t going to go away.
And now, here I sit, writing a ‘blog article. There are a few more sessions I want to attend, and they look like good ones! I’m looking forward to seeing what Day 2 brings!
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