Ever come up with a great topic about which to write an article? Do you have something on your mind that you want to get out of your system? Did you just learn something new and profound? Or is there some topic about which you don’t know but are trying to learn? Did you pick up some useful tidbit that you want to set aside for later use? Did you come across something you want to share?
I could keep going with this, but I’d rather not write a rambling paragraph that will eventually bore you; besides, I think you have the idea. I’d guess that one of the most common questions when trying to write a ‘blog is, “what do I write about?”
For me, personally, a lot of my ideas just pop into my head (including for this very article that you’re reading right now). If I think the idea is profound enough that it might help other people, I’ll start writing about it. Other times, I’ll come up with some idea, jot it down in a post, and save it for later. I have 100+ such draft articles; whether or not they ever see the light of day remains to be seen.
There are a number of things to consider when coming up with draft article ideas (and I dedicate several slides to this very topic in my ‘blogging presentation). If you’re trying to come up with things to write about, here are some thoughts that might help get you going.
- What’s on my mind? It might sound obvious, but a lot of my ‘blog article ideas come from random thoughts that just happen to pop into my head. They’ll come from random sources — something I’m working on, something I’m watching, reading, or listening to, a question that someone asks, and so on. Every now and then, they’re thoughts that I think might help someone out. That can make great article fodder, so make sure you at least make a note of it. It happens more often that you might think; I’ve surprised myself at the number of ‘blog articles I’ve written that started as just random thoughts in my head.
- I know something you don’t know — and I’m willing to share! Chris Bell, one of my friends on the SQL Saturday speakers circuit, once told me something profound, and it’s something I haven’t forgotten. He said, “an expert is someone who knows something that you don’t.”
I’ve been a working professional for a long time now (I won’t say how long!), and I’ve learned a lot in my experience. I think I have some knowledge in at least a few subjects, and what I think can potentially help other people. Helping other people is one of my great passions, and if something that I know helps someone else, then I’ve accomplished something.
- I just learned something new! Some people seem to have a misconception that you need to be an expert at something to write a ‘blog. Wrong! If you’re learning something new, keeping an online journal about what you learn is one of the best reasons to maintain a ‘blog! You’ll be able to see for yourself just how much you learn. Additionally, if you’re actively seeking new employment, it shows potential employers that you’re learning something, and that you have the ability to learn. Not only that, it shows off your expertise in terms of what you’ve learned. That’s something that hiring managers like to see!
- I don’t want to forget this. Let me write it down. One of those people you could help is yourself. Matt Cushing tells a story in his networking presentation about the time he was trying to solve a problem, and he found the answer to it… in his own ‘blog! He had written an article about the very thing he was trying to solve, and found the answer in his article that he had forgotten about!
As Matt says in his presentation, “a ‘blog can serve as your own personal Google.” A ‘blog can serve as scratch notes to yourself, and it might even help others in the process.
- Bring people in. Don’t drive them away. You want people to read your ‘blog, don’t you? Like anyone else, I have thoughts and opinions about a lot of things, but I won’t ‘blog about a lot of them. I generally avoid any topic that’s divisive. You will almost never, if ever, see me discuss politics or religion on my ‘blog (I despise talking about politics, anyway). If I want to talk about religion, I’ll go to church. If I want to learn about politics, I’ll read The New York Times. Unless your ‘blog is specifically about those hot-button topics, they are more likely to drive people away than bring them in. I will not touch them on my ‘blog.
- Avoid posting anything that is overly-sensitive or qualifies as “TMI,” unless it’s relevant to your topic. People generally don’t want to hear about your last trip to your gastroenterologist. Stuff like that isn’t typically what ‘bloggers write about. However, if some anecdote comes out of it — “my appointment taught me a lesson that applies to my professional life,” for example — maybe then, it’d be appropriate to write about it. However, be careful about it — make sure that what you write is appropriate for your audience. Nobody wants to read the details of your last trip to the bathroom while you had the bad case of diarrhea.
- It’s okay to go off-topic once in a while. At the time of this article, Steve Jones of SSC is taking a sabbatical from his job (a nice little perk that he has available to him). During his time away from work, he has been ‘blogging about his daily exploits, which include skiing, learning to play guitar, and working around his ranch. I’ve been enjoying his posts, and I even told him that I was living vicariously through his posts.
I’ll occasionally post an article that has nothing to do with my job, technical communication, or professional development. I’ll sometimes write about my extracurricular activities — my music endeavors (I play four different instruments), my workouts (I am an active Crossfitter), and so on. If you maintain a ‘blog about professional topics, it’s okay to post something off-topic now and then. It shows you have other interests, and it shows that you have a life outside of work. It shows that you’re human.
There are numerous other ways to generate ideas for ‘blog fodder. Feel free to comment below with your favorites. Hopefully, these thoughts are enough to help you get your own ‘blog going.