Promoting yourself by ‘blogging

The other night, I got a phone call from a friend of mine. Among other things, he told me about some of his frustration about not being able to get more customers for his independent consulting venture that he’s been trying to get off the ground for a year or so.

I gave him a suggestion: “Start a ‘blog.”

He gave me concerns that it was going to take too long and take up too much of his time. I told him, it won’t take as much time as you’re thinking.

Honestly, the part about a ‘blog that likely takes the longest is getting it set up. Once your ‘blog is up and running, it doesn’t take much to maintain it.

There are no hard or fast rules as to how much time you should invest in your ‘blog. I told my friend, you can maintain it in as little as ten minutes every other week. Of course, the more you post to a ‘blog, the more expose you’ll get. How much time you invest into your ‘blog is up to you. As Tom Lehrer once said, “life is like a sewer — what you get out of it depends on what you put into it.”

I did provide him some of the benefits of ‘blogging, but I won’t rehash them here; instead, here are a few other articles I’ve written that describe some of the benefits of ‘blogging.

If that wasn’t enough, I’ll also be giving my ‘blogging presentation online on January 21. </ShamelessPlug> Additionally, you can download my presentation slides here.

If you’re looking to promote yourself or for increased exposure. consider starting a ‘blog. It doesn’t require a lot of time, and the return on investment could pay large dividends. You never know where it could lead.

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