Let’s say you’re an ad exec making a commercial. You’ve been tasked with coming up with a great tagline (and maybe a slogan) for a product. What would it be?
Or, to get to the point of this article — I mentioned earlier about marketing yourself. What would your tagline be?
For me, personally, it’s taken many years, but I think I’ve finally figured mine out: “My job is to make other people’s jobs easier.”
Let’s back up a bit. How did we get here?
There have been many great taglines in the history of advertising. Whenever you hear one of these, a specific product immediately comes to mind.
- Think Different
- Just Do It
- Got Milk?
- America Runs On Dunkin’
Through my past several months of job hunting, it occurred to me that my career could best be summed up by what I did at one of my previous jobs. When I worked for a server infrastructure department, my job was to provide information to the server team in order for them to efficiently do their jobs. The department was a support team. My job was to support the support team.
It occurred to me that that was a good summary of my career, and a description of what I do best. I’m passionate about supplying my coworkers with whatever accurate information they need to do what they need to do, usually through documentation (although I use other means as well — it’s good to have database experience). This has created a mindset, as well as a degree of assertiveness, whenever I go into interviews.
So, my tagline is, “My job is to make other people’s jobs easier.”