My wife and I have an anniversary coming up, so I started planning a getaway trip to celebrate. (Because of the pandemic, we decided to keep the trip short — only one night, and we’re not venturing very far — only about an hour’s drive from our home.) While I was making my travel plans, I started poking around my own TripAdvisor profile. I had posted a few reviews, and I thought I’d post a few more. I figured my experiences and opinions could help other people looking for travel information, and it’s entirely possible that, by the time you’re finished reading this article, I’ll have written a few more reviews.
One of the biggest reasons why I started my ‘blog was so that I could write about my own experiences for the purpose of helping people. Helping other people is one of my great passions, and while I can’t always help physically or financially, I can help by providing information. It’s what I do professionally, and it’s what drives me as a professional technical communicator.
However, you don’t have to be a professional technical communicator to help provide information. There are countless forums out there, covering nearly an endless number of topics, in which you are able to provide your feedback. You’re probably tired of hearing automated support lines that say “your feedback is important to us.” But feedback is important. Feedback is data. Whatever feedback you provide helps to make products and services better.
How often had you looked something up (e.g. an answer to a technical problem, a hotel review, suggested driving directions, etc.) and became frustrated because you weren’t able to find any information? If you’re an application (or any type of IT) developer, have you ever been frustrated because you asked for feedback about your product, and no one would give it to you? That feedback would’ve been valuable in debugging and improving your product. This is why QA testing is a big deal, and is usually a critical step in development life cycles.
This isn’t limited to just IT professionals. It applies to just about anything in which information is involved. If, for example, you were making travel plans and wanted information about a destination, have you ever been interested in, say, a bed and breakfast, but you couldn’t find much information about it, and no one had written any reviews about it? Those reviews would have gone a long way in providing information about that place.
A lot of us brush off the messages that say “your opinion matters.” The thing is, it really does. Don’t be afraid to express your opinion or to provide feedback. What you say can help someone make a better decision, help improve a product, or possibly change the course of someone’s business for the better.
Now, if you’ll excuse me, I’m going to go and write a few more TripAdvisor reviews…