When information is removed (or, Never Assume It’s Obvious, Part 2)

I have an app for my local convenience store that I use to purchase various items, including, among other things, gasoline. On my way home this afternoon, I decided I needed to put gas in my car and stopped at the store to do so.

To use my app to buy gas, I need to input the store number (usually not a big deal — it automatically detects my store location, and does a good job of it) and the pump number. I opened the app to input the pump number, then looked at the pump for the number… and looked, and looked.

Hey, what happened to the pump number?

I looked at the pump. The number was nowhere to be found. Upon closer inspection, I saw a clean square area on the pump — where the sticker identifying the pump number was once located.

I looked at the other pumps. Same thing. No identifying numbers on the pump. At this point, I had spent several minutes trying to figure this out, and I was starting to get irritated.

I finally noticed it. The only place where you could find the pump number was on the sign above the pump (similar to the picture above).

Let’s be honest, people. How many of you would’ve thought to look UP to find the number, and not on the pump itself?

The app has a feature that allows me to send feedback. I finished filling my tank, got in my car, and used the app to send a very irate message. I’m not going to lie. I was (and still am, as I write this) very irritated. There is absolutely no way that it should’ve taken me several minutes to figure out the pump number.

Additionally, the stickers didn’t just have the pump numbers; they also had the store number. I mentioned that the app does a good job of identifying what store I’m shopping, but what if it isn’t working for whatever reason? (Note: I’ve had that happen before.) Also, it serves the purpose of confirming that the store number that appears on the app is correct.

I’m hoping that the store was looking to upgrade the stickers on the pump, but of course, I didn’t (and still don’t) know if this was the case. In the meantime, the fact that they removed information from the pump made it more difficult for me to do what I needed. What I feel, however, is that whomever made the decision to remove the numbers — a horrible decision, in my honest opinion — decided that the numbers on the signs above the pumps were enough, so the numbers on the pumps themselves were no longer necessary.

I wrote earlier to never assume that anything is obvious. This doesn’t just apply to documentation; it applies to everyday objects as well. Not including this critical information someplace where it can easily be seen (numbers on the sign above the pump does NOT count as “easily seen”) is a blatant example of information ignorance and horrible design.

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