Networking your business

As I come up on two months of my LLC being in business, I’m learning a lot of things as I go along. A lot of it is the boring administrative stuff that comes with running your own business. But another thing I’m finding out is how critical it is to network when running your own business.

As of today, I currently have two clients, and I’m hoping to pick up some more. What’s important is how I got those clients. I got them both by networking. One was a friend with whom I worked at a previous job, while the other was introduced to me through a mutual friend. To me, this drives home the point of just how critical networking can be if you’re running your own business.

I started looking into business networking resources, and came across this article. Of course, the article lists groups such as BNI (which, I understand, is a very good group; however, I’m not sure if I’m ready to pay the steep membership fee just yet. Maybe at some point down the road, when I’m better established). It also lists groups that didn’t occur to me, such as the local Chamber of Commerce, Rotary, and Kiwanis. I also found a link for local Meetup groups (this link lists groups local to me here in the Albany, NY area; you might want to check similar groups for where you’re located). I am going to make it a point to look into these resources and see if I can tap into them.

I also spoke to a friend who also has his own consulting business about possibly establishing some kind of relationship that would be mutually beneficial to both of our businesses. While neither of us had work for the other, we agreed that some kind of business relationship could be beneficial for both of us. We might look into something later down the line.

Of course, there are the other resources that I’ve been preaching all along, such as user groups and conferences.

I’ve written before about how important networking is for an individual’s career. I’m also discovering that networking is important for business as well. It might very well be key for keeping your business afloat.