How often should I ‘blog?

It seems like I haven’t been writing as many ‘blog articles as I’d like this month. There have been a number of reasons — among them, I’ve been sick, I’ve been busy, and so on, but that thought, in and of itself, got me thinking, and it actually gave me a ‘blog article idea. (It’s funny how ideas come about, sometimes.)

Last month, when I did my ‘blogging virtual presentation (if you missed it, you can view the recording of it here), I had a great question come up: how often should someone ‘blog?

To be honest, there really are no hard or fast rules as to how often you should ‘blog. I’ve known people who write maybe one article every few months. I know that Greg Moore tries to write an article each week. On the other hand, Steve Jones usually puts out at least two articles per day (when he’s not on sabbatical). For me, personally, I try to write at least one article each month, with a general target of ten articles a month. It doesn’t always happen; if you look at my archive (on the right side column of my ‘blog), you’ll notice that November and December of 2016 are skipped. That’s because I didn’t write anything those two months. By contrast, if you look at my article counts in 2019, I averaged a little over 13 articles each month. I guess 2019 was a good year for ‘blog articles.

There’s a balance to maintain when trying to be a prolific ‘blog article writer. For starters, there’s a matter of coming up with things to write about. A lot of ideas just come to me, but there are also times when we struggle to come up with ideas. Writer’s block is a common thing. There’s also a matter of finding time to write, and balancing it with other things in your life — work, family, activities, and so on. I’ll pretty much jot things down as soon as they come to me — as I’ve learned, any time I have an idea, I either take care of it right away, or write it down. And there’s nothing that says you have to write a complete article in one sitting; you can always jot your thoughts down and come back to it later. (Of course, sometimes, “later” might not be for a couple of years, by which time your idea has become irrelevant or obsolete.)

I’ve also noticed from my WordPress analytics that there seems to be a correlation between how many articles I write and how much traffic my ‘blog gets, which, of course, makes sense. If you don’t write anything, nobody will read what you (don’t) write. (Duh!) The more you write, the more people will read.

I’ll toss out a question that I ask in my ‘blogging presentation: what do you want to get out of your ‘blog? That will likely dictate how often you should ‘blog. But ultimately, how often you ‘blog is up to you. As Tom Lehrer once said, life is like a sewer. What you get out of it depends on what you put into it.

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