Companies that adapt and survive

I’m working from home today. As is typical when I work from home, I’m sitting in my living room with my laptop in front of me and the TV on (and, every once in a while, Bernard — our tuxedo cat — curled up on the recliner between my legs). If there’s one thing I’ve learned about working from home, there’s nothing good on TV in the middle of the day on a weekday. To steal a line from Bruce Springsteen, how many channels and nothing on? Thankfully, as I write this, Wimbledon is on ESPN, and Roger Federer is putting on a clinic. (He lost the first set, but since then, has been absolutely dominant.)

Well, obviously, as you might have judged by my article title, I’m not here to talk about TV. So what does TV have to do with this article?

A little while ago, I saw an ad for Western Union. For whatever reason, I started thinking about Western Union’s history: it started out as a telegraph and telegram company. It made me think: in this day and age of internet, social media, and nearly instantaneous mass communication, how has Western Union managed to remain relevant?

I looked up Western Union on Wikipedia. I didn’t take the time to read the entire article, but to make a long story short: Western Union adapted with the times. It stopped delivering telegrams a long time ago, but has since become involved in internet communications, as well as financial services. As their ads bill themselves, they’re “the fastest way to send money.”

Western Union still exists because they changed and adapted with the times.

They’re not the only ones. A number of companies continue to exist because they managed to change with the times. Off the top of my head, The New York Times has de-emphasized their print paper and is largely an online news source. While Apple still produces personal computers, they became much more successful after diversifying and becoming a provider of products such as smartphones and music players, among other things. There are countless other examples as well; at the moment, these are the ones that stand out in my mind.

Even from a personal standpoint — I’ve written about this many times before — I’ve practically made an entire career out of adapting to my environment. Even in one of my very first ‘blog articles, I wrote about how change is inevitable.

I’ve said it before, but it bears repeating. Change will happen. The question is, how will you adapt to it? In order to survive, you need to be able to roll with the punches. The environment around you will change. What will you do to adapt?